Get to Know Kaien Cruz
For us it was love at first sight – or better said, at first sound. Known for her dreamy, soulful vocals, singer/songwriter Kaien Cruz is an unmistakable talent that sweeps you away. By masterfully exploring the space between Pop and R&B, she creates a soundscape of emotion within each piece of music, guiding listeners on an intimate journey through her loves, fears and longings. At only 23 years old, the South African artist has already experienced monumental success within the music industry, opening for Justin Bieber’s Purpose Tour as her debut performance. In the following Q&A, she chats with us about her love affair with music, becoming a singer, expressing her personal style and her favorite of life’s joys.
On Growing Up in South Africa:
I grew up in a small town called Pietermaritzburg – my high school only had 300 kids in total! I spent a lot of time outside playing sports & eating Indian food (my dad's side of the family is half Indian). Fun fact: The highest population of Indians outside of India is actually in South Africa!
Best Advice Your Mother Gave You:
The best advice I probably got from my mom was to keep moving forward! To approach every situation with love even when it's not reciprocated. It allowed me to always handle situations with grace, courage and compassion.
When You Fell in Love With Music:
I believe I fell in love with music the first time I picked up a guitar at eight years old. I do however have a fond memory before that, during my preschool years specifically. They used to have a segment in the day where they would play upbeat music and I would sing, dance and play "air guitar" the entire time!
On Becoming a Singer:
My sister was actually the one who initially pushed me to pursue singing and a career as an artist. I don't think I would have come out of my shell if it wasn't for her! Shortly after recording my first song ever in the studio, the song ended up topping the charts on radio, which led me to opening up for Justin Bieber’s Purpose Tour!
What Inspires Your Lyrics:
Most of my lyrics are inspired by events in my life and things that I have either lived or observed about the world. For me, it's the easiest way to write and stay true to my authenticity as an artist.
Your Favorite Albums:
Some albums that have inspired me along the way are Drake's Nothing Was The Same, Rihanna's Anti, Frank Ocean's Channel Orange and Lionel Richie's Dancing On The Ceiling.
On Your Personal Style:
My personal style is definitely a mix between comfort and self-expression. My go to is always a combo of streetwear meets high fashion!
What Brings You Joy:
I would have to say freedom of expression brings me the most joy. Anything creative really – like pottery and painting! I also enjoy outdoor activities like playing soccer & beach volleyball.
Your Proudest Moment:
My proudest moment has to be going on my first U.S. tour as an independent artist! I never expected it to happen this quickly and gain this much support in such a short amount of time.
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