Privacy Policy

PRIVACY POLICY OF MOTHER, LLC

LAST UPDATED: October 7, 2026

THIS PRIVACY POLICY (“PRIVACY POLICY” OR “POLICY”) EXPLAINS HOW MOTHER, LLC, A DELAWARE LIMITED LIABILITY COMPANY (“COMPANY,” “WE,” “US,” OR “OUR”), MAY GATHER, COLLECT, RECORD, HOLD, DISTRIBUTE, SHARE, DISCLOSE, OR OTHERWISE USE ANY INFORMATION OR DATA ABOUT ANY USER (“USER,” “YOU,” OR “YOUR”) OF COMPANY’S WEBSITE AT HTTPS://WWW.MOTHERDENIM.COM/ (“WEBSITE”) OR THROUGH ANY OTHER PROGRAM, ACTIVITY, TECHNOLOGY PLATFORM, TECHNOLOGY APPLICATION, OR SERVICE OFFERED BY COMPANY (THE WEBSITE AND THESE OTHER PROGRAMS, ACTIVITIES, PLATFORMS, APPLICATIONS, AND SERVICES ARE COLLECTIVELY REFERRED TO AS “COMPANY PROGRAM(S)”).

BY CONTINUING TO USE THE WEBSITE OR ANY OTHER COMPANY PROGRAM OFFERED BY COMPANY, YOU HEREBY AGREE TO BE BOUND BY ALL OF THE TERMS AND CONDITIONS OF THIS POLICY AS IT IS PRESENTED TO YOU AS OF THE DATE OF YOUR FIRST USE OF ANY COMPANY PROGRAM. NO CHANGES (ADDITIONS OR DELETIONS) BY YOU TO THIS POLICY WILL BE ACCEPTED BY MOTHER, LLC. IF YOU DO NOT AGREE TO ALL THE TERMS AND CONDITIONS OF THIS POLICY, OR YOU DO NOT WISH YOUR PERSONAL INFORMATION TO BE USED PURSUANT TO THIS PRIVACY POLICY, THEN YOU SHOULD NOT USE ANY COMPANY PROGRAM (INCLUDING WITHOUT LIMITATION THE WEBSITE) AND YOU SHOULD NOT PROVIDE ANY OF YOUR PERSONAL INFORMATION TO MOTHER, LLC.

THIS IS A BINDING CONTRACT BETWEEN YOU AND THE COMPANY AND YOU SHOULD DOWNLOAD AND PRINT THIS PRIVACY POLICY FOR YOUR RECORDS.

NOTICE TO RESIDENTS OF CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, INDIANA, IOWA, KENTUCKY, MARYLAND, MINNESOTA, MONTANA, NEBRASKA, NEW HAMPSHIRE, NEW JERSEY, OREGON, RHODE ISLAND, TENNESSEE, TEXAS, UTAH OR VIRGINIA: THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA) AND OTHER STATE LAWS MAY PROVIDE YOU WITH SPECIFIC RIGHTS WHICH ARE EXPLAINED IN THE FOLLOWING SECTIONS:

SPECIFIC DATA RIGHTS PURSUANT TO THE CCPA SECTIONS IN THIS PRIVACY POLICY PROVIDING INFORMATION
THE CATEGORIES OF PERSONAL INFORMATION THAT WE COLLECT FROM YOU SECTION 1
THE PURPOSES FOR WHICH WE USE YOUR PERSONAL INFORMATION SECTION 2
WHO WE SHARE YOUR PERSONAL INFORMATION WITH, AND FOR WHAT PURPOSES SECTION 3
YOUR RIGHT TO ACCESS YOUR PERSONAL INFORMATION, YOUR DATA PORTABILITY RIGHTS, YOUR RIGHT TO CORRECT YOUR PERSONAL INFORMATION, YOUR DELETION REQUEST RIGHTS, AND HOW TO EXERCISE THESE RIGHTS SECTION 4
YOUR RIGHT TO OPT-OUT OF HAVING YOUR PERSONAL INFORMATION SOLD OR SHARED, YOUR RIGHT TO LIMIT THE USE AND DISCLOSURE OF YOUR SENSITIVE PERSONAL INFORMATION, AND HOW TO EXERCISE THESE RIGHTS SECTION 4
NON-DISCRIMINATION NOTICE SECTION 4

NOTICE UNDER THE EUROPEAN UNION’S GENERAL DATA PROTECTION REGULATION (“GDPR”). THE GDPR PROVIDES THE EU’S DATA SUBJECTS (AS SUCH TERM IS DEFINED IN THE GDPR) WITH SPECIFIC RIGHTS WHICH ARE EXPLAINED TO SUCH PARTIES AS FOLLOWS:

SPECIFIC DISCLOSURES PURSUANT TO THE GDPR AND THE UK GDPR SECTIONS IN THIS PRIVACY POLICY PROVIDING INFORMATION
THE CATEGORIES OF PERSONAL DATA (AS SUCH TERM IS DEFINED UNDER THE GDPR) THAT WE COLLECT FROM DATA SUBJECTS SECTION 1
THE PURPOSES FOR WHICH WE USE A DATA SUBJECT’S PERSONAL DATA SECTION 2
WITH WHOM WE SHARE A DATA SUBJECT’S PERSONAL DATA AND FOR WHAT PURPOSES SECTION 3
THE FOLLOWING ADDITIONAL RIGHTS OF A DATA SUBJECT:
  • RIGHT OF ACCESS BY THE DATA SUBJECT PURSUANT TO GDPR ARTICLE 15,
  • RIGHT TO RECTIFICATION PURSUANT TO GDPR ARTICLE 16,
  • RIGHT TO ERASURE (“RIGHT TO BE FORGOTTEN”) PURSUANT TO GDPR ARTICLE 17,
  • RIGHT TO RESTRICTION OF PROCESSING PURSUANT TO GDPR ARTICLE 18,
  • RIGHT TO DATA PORTABILITY PURSUANT TO GDPR ARTICLE 20,
  • CONDITIONS OF DATA SUBJECT’S CONSENT PURSUANT TO GDPR ARTICLE 7(3), AND
  • RIGHT TO LODGE A COMPLAINT WITH A SUPERVISORY AUTHORITY PURSUANT TO GDPR ARTICLE 77
SECTION 9

SECTION 1 - INFORMATION WE COLLECT

We collect Personal Information (also known as Personal Data) that You provide directly to Us. For example, We may collect Personal Information from You under these circumstances:

  • When You inquire about any of Our products or services or You make an online purchase, We may collect and use Your Personal Information to provide the products and services that You have ordered or requested, to process and ship orders, to send order and shipping confirmations (or other transactional information), and to provide customer service and/or future promotional offers and information that might be of interest to You;
  • If You create an online account with Us that enables You to track Your orders or receive “back in stock” notifications (although it is not necessary to create an account in order to use any Website), We may collect and use Your Personal Information to keep You updated about special offers, send updates related to the Company and the Website, and facilitate checkout during purchase transactions;
  • If You request customer support or request an exchange or return of any of the Company’s products or services;
  • If You sign up to receive promotional emails or marketing from Us or if You otherwise request any information from or about the Company (such as a newsletter, e-alert, or any other information about Our products, services, events or business partners), We may contact You about sales, special offers and new features available through the Website.
  • If You participate in a contest, promotion, or sweepstakes that We sponsor, We may, subject to the terms of the relevant promotion as well as this Privacy Policy, contact You regarding the promotion or other promotional and special offers, sales, and new features available through the Website.
  • If You provide Us with any other Personal Information about You through the Website or any other Company Program, or via telephone;
  • If You submit any other information through a Company Program;
  • We also may obtain, collect and aggregate information (including Personal Information) about You that is provided to Us by third parties, such as third-party social media sites in which You may participate and that collaborate or work with Us, as well as from other advertising networks, marketing service providers, demographic companies, analytics companies, and other vendors that collaborate or work with Us; or
  • If You communicate with any other representative of Our Company or otherwise communicate with Us in any other way.

In these instances, the types of Personal Information that We may collect from You include:

  • Your name;
  • Mailing address and/or billing address;
  • Email address;
  • Phone (or mobile) number;
  • Date of birth or age;
  • Credit or debit card number and other information about the same (if You make a payment either directly to Us or by using a third-party payment provider that handles payments and will receive Your payment card information);
  • Information about Your bank or checking account (if You make a payment by bank transfer);
  • Gift card information or related gift information;
  • Information You provide when You purchase any of Our goods or services, including product or service parameters or preferences You provided when making a purchase; or
  • Information You provide or that is otherwise involved in the return or exchange of a product, such as information about the transaction, product details, purchase price, and the date and location or medium of the transaction.

When a User accesses or otherwise uses the Website or any other Company Program, We automatically collect certain Personal Information about You, including:

  • Device Information; Cookies and other Web-based Tracking Technologies: We (or Our service providers or contractors) may collect information about the computer, tablet, phone or other device You use to access any of the Company Programs, including the Internet Protocol address, hardware models, operating system and version, mobile network information and other unique device identifiers. We (or Our service providers) may also use different technologies such as cookies, web beacons, or other types of small temporary files or web-based tracking technologies to gather certain information. Without limiting the foregoing, We hereby notify You of the following:
    • We and/or Our service providers or contractors may use cookies, pixel tags, web beacons, and other similar technologies, which allow Us to, among other things, optimize the Website and to understand traffic and usage patterns. A “cookie” is a small data file that is stored on Your hard drive or in connection with Your Internet browser which may be session-based or persistent. Cookies allow parties (including Us, Our service providers and others) to: (a) track Your activities on the Website; (b) track clicks, purchases and conversion; (c) recognize Your computer or device so that You are able to save Your preferences and stay logged in to the Website without having to re-enter Your account credentials; (d) deliver customized content, messages and advertising to You; (e) preserve the contents of Your shopping cart; and/or (f) otherwise enhance and personalize Your experience on the Website. If You do not want information collected through cookies, most devices allow You to decline the use of cookies. However, disabling cookies may result in not being able to use or to enjoy all of the services and features of the Website.
    • We and/or Our service providers or contractors may use cookies and other similar technologies, which allow a website to store certain information locally on an individual’s computer or device and then access and use that information to enhance and facilitate certain website experiences, processes and functionality. For more information about cookies, please visit: https://allaboutcookies.org.
    • We and/or Our service providers or contractors may also use web beacons (also known as “clear GIFs” or “pixel tags”) for similar purposes. These beacons or tags are typically small images embedded into emails or the website that verify when the website is viewed, when an email is opened and when links or other content in an email are clicked or viewed. The following third parties collect Personal Information from You when You visit the Website:
      • Shopify & Corresponding Apps
      • Google
      • ERP System
      • Customer Service Correspondence App
      • Email Marketing App
      • SMS Marketing App
      • Facebook
      • Instagram
      • Apple Pay
      • PayPal
      • Amazon Pay
      • Shipping Providers
      • International Localization App
      • A/B Testing App
      • Analytics Enhancement App
      • Returns Management App
      • Paid Media Analytics App
      • Customer Analytics App
      • Site Merchandising and Personalization App

  • Mobile Access from Social Media Platforms and Networks: If You use a social media platform (such as Facebook) or a mobile device or application to interact with the Website, these platforms or applications may collect Your Internet Protocol address, other Personal Information about You, or information about Your device, and they may set a cookie to enable their features to function properly. These platforms or applications may have their own privacy statements or privacy policies governing the use of Personal Information related to that platform or application (see Section 8 regarding Third-Party Sites). For example, if You use a mobile application and Your mobile device settings allow it, We or Our service providers may collect mobile location information from Your device, whether or not You are logged into Our Website. If You have questions about the security and privacy settings of Your mobile device, please refer to instructions from Your mobile service provider or device manufacturer. For any third-party platform You use to access Our Website, please review its privacy policies and terms of use.
  • Geolocation Data: Subject to any of Your device permissions, We (or Our service providers) may be able to collect information about the precise location of Your device or may gather other general location data based on GPS data, mailing address, and/or billing address (hereinafter collectively referred to as “Geolocation Data”).

Personal Information does not include:

  • Publicly available information from government records.
  • De-identified or aggregated consumer information.
  • Information excluded from the CCPA's scope, such as: (i) health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), the California Confidentiality of Medical Information Act (CMIA), or clinical trial data; or (ii) personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA), the California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

SECTION 2 - HOW WE USE YOUR INFORMATION

  • Provide Service to You: We use Your Personal Information to process purchase transactions, fulfill orders, process exchanges and returns, send shipping notifications, send support and administrative messages, and respond to Your comments, questions, and customer service requests.
  • Access and Use: If You provide Personal Information to obtain access to or use the Website, We will use the Personal Information to provide You with and monitor such access and use. We may also use Your Personal Information to personalize Your experience and the advertisements and content You see when You use any Company Program based on Your preferences, interests, and browsing and purchasing behavior.
  • Internal Business Purposes: We may use Your Personal Information for internal business purposes including, without limitation, to:
    • Improve the content and functionality of the Website and better understand Our users, including by monitoring and analyzing trends, usage, and activities relating to Our goods or services;
    • Protect against fraud and unauthorized transactions, including by performing credit checks or credit card screenings and identifying potential unauthorized users or hackers; and
    • Manage Your account, the Website, and Our business.
  • Marketing: We may use Your Personal Information for the following reasons:
    • Communicate with You for marketing and advertising purposes, including informing You about and facilitating offers, surveys, contests, sweepstakes, and promotions; processing and delivering entries and rewards; and displaying relevant content and advertising on or off the Website.
    • Communicate with You about products, services, offers, and events offered by Us or others, and provide news and information that We believe may interest You.
    • If You prefer not to receive any of the above-mentioned marketing or promotional communications from Us, You may opt out at any time by following the opt-out instructions in Section 5 herein.
  • Customer Service: If You provide Personal Information for a specific reason (such as the resolution of a customer service issue), We may use the Personal Information in connection with the reason for which it was provided.
  • Aggregated Personal Data: We (either directly or through a service provider) may conduct research on Our customer demographics, interests and behavior based on Personal Information and other information.
  • Social Media: To facilitate Your use of various social media sharing features or other integrated tools (such as the Facebook “Like” button) which You may use as part of social media pages.
  • Other Purposes: To carry out any other purpose described to You at the time the Personal Information is collected.
  • To share Your Personal Information with, or disclose it to, the Company’s professional advisors, such as attorneys or accountants (“Outside Professionals”), to obtain or facilitate professional advice; or
  • To share Your Personal Information with, or disclose it to, government agencies or other third parties as required or permitted by a subpoena, court order, governmental order, law, or regulation, including the Company’s tax-reporting obligations.

We will use or share Your Personal Information only for the purposes described in this Section 2 and Section 3, unless We reasonably determine that We need to use it for another reason compatible with the original purposes described herein. For example, We consider de-identification, aggregation, and other forms of anonymization of Personal Information compatible with those purposes and in Your interest because anonymization reduces the likelihood of improper disclosure. If We need to use Your Personal Information for an unrelated purpose, We will notify You and explain the legal basis that allows Us to do so.

PLEASE NOTE THAT WE MAY PROCESS YOUR PERSONAL INFORMATION WITHOUT YOUR KNOWLEDGE OR ADDITIONAL CONSENT IN COMPLIANCE WITH THIS PRIVACY POLICY WHERE DOING SO IS REQUIRED OR PERMITTED BY LAW, INCLUDING PURSUANT TO A SUBPOENA, COURT ORDER, OR OTHER LEGAL PROCESS.

SECTION 3 - SHARING OF YOUR INFORMATION

We may distribute, share or disclose Personal Information about You as follows or as otherwise described herein:

  • Order Fulfillment: If You make a purchase through the Website, MOTHER may provide unaffiliated third parties with information necessary to complete the purchase, such as Your payment-card information, billing address, and shipping information.
  • Service Providers and Contractors: We, like many businesses, sometimes engage other companies to perform certain business-related functions on Our behalf so that We can focus on Our core business. Examples of these services include, but are not limited to, payment processing and authorization, third-party credit card processing, other third-party payment services, fraud protection and credit-risk reduction, product customization, order fulfillment and shipping, marketing and promotional-material distribution, website evaluation, data analysis, and, where applicable, data cleansing. In connection with the services those providers perform for Us, We may grant them access to certain Personal Information or otherwise share or disclose Your Personal Information to them in connection with the operation of Our Company Programs, including, without limitation, the following types of service providers that We may engage:
    • Email, internet or other telecommunication service providers;
    • Cloud, other data storage, or other hosting service providers;
    • Third-party payment service providers, including without limitation third-party credit card processors (see Third-Party Application Providers below);
    • Analytics companies who assist Us with various types of data analytics (see Analytics Partners below);
    • Third-party shippers; or
    • Other third-party contractors We engage to assist Us in providing Our goods and services.
  • Advertising Partners: We may work with third-party advertising companies (collectively, “Advertising Partners”) in order to provide You with advertisements or other information that We think may interest You. These Advertising Partners may set or access their own cookies, pixel tags or similar technologies on Our Company Programs or they may otherwise collect or have access to data about You which they may collect over time and across different online services. These Advertising Partners may also provide Us with their own independent data about potential customers and such data could include data about You previously collected by the Advertising Partner.
  • Analytics Partners: We may use analytics services provided by third-party analytics service providers, or tools offered by those providers, such as Google Analytics, to collect and process certain analytics data. These services may also collect data about Your use of other websites, apps, and online resources. You can read information about how Google Analytics may use Your data at https://www.google.com/policies/privacy/partners/, Google’s Privacy Policy at https://www.google.com/intl/en/policies/privacy/, and Google Analytics Terms of Use at https://www.google.com/analytics/terms/us.html. Our Website may use certain features of Google Analytics, including:

(a) “Demographics and Interest Reporting” to analyze information regarding the interests and demographics of Website users. We use such non-personal information in the same manner as other non-personal information described in this Privacy Policy.
(b) “Remarketing with Google Analytics” to place ads on other sites directed to people who have visited the Website.
(c) “Google Display Network Impression Reporting” to report how people’s interactions with Our ads relate to their visits to the Website.

You can opt out of Google Analytics for Display Advertising and customize Google Display Network ads by changing the ad settings at https://support.google.com/ads/answer/2662856. You also can opt out of being tracked by Google Analytics in the future by downloading and installing the Google Analytics Opt-out Browser Add-on for Your current web browser at https://tools.google.com/dlpage/gaoptout/.

  • Third-Party Marketers: We may share certain information with other marketers whose products or services We feel may be of interest to You.
  • Social Media Features: The Company Programs may offer social media features, including certain sharing tools or other integrated tools (such as the Facebook “Like” button), which let You share actions that You take on Our social media pages. Your use of such features enables the sharing of Personal Information with the public, depending on the settings You establish with the entity that provides the social sharing feature.
  • Facebook and Instagram Advertising: Without limiting the above description of social-media features, We may, in particular, share Your Personal Information with Facebook. We use a measurement tag (“Measurement Tag”), a Facebook product that allows Us to send data about the performance of Our ads (“Campaign Data”) to Facebook, including data used to track impressions and clicks on those ads. Facebook may process Campaign Data to prepare reports on the impact of advertising campaigns and other online content (“Campaign Reports”). Facebook will not disclose the Campaign Reports, or any portion thereof, to any third party without Our permission, unless (i) they have been combined with Campaign Reports from numerous other third parties and (ii) Our identifying information has been removed from the combined Campaign Reports. Facebook uses Campaign Data, including data collected through cross-publisher campaigns, to assess the fractional performance of ads delivered on or through Facebook Company Products (“Facebook Ads”) and uses only the results of that Facebook Ad-specific assessment in connection with ad targeting and delivery optimization. Facebook will not otherwise use Campaign Data to retarget advertising to an individual, append information specific to ads other than Facebook Ads to user profiles, or associate such information with Our brand, except to provide services to You, unless Facebook has permission or is required to do so by law. Facebook may also use Campaign Data to promote safety and security on and off Facebook Company Products, provide measurement and analytics services, conduct research and development, and maintain the integrity of and improve Facebook Company Products. For more information and the latest version of how Facebook uses data, You can visit: https://www.facebook.com/privacy/explanation and https://www.facebook.com/privacy/explanation#sharing-partner-information.
  • Artificial Intelligence: We may input Your Personal Information into generative artificial intelligence systems for business purposes. As with other third-party vendors and service providers, We will endeavor to ensure that any generative artificial intelligence system We use provides adequate privacy protections in accordance with this Privacy Policy.
  • Business Transfers, Mergers, Sales, or Other Asset Transfers: We may share, disclose, or otherwise transfer Your Personal Information to the Company’s Outside Professionals (as defined in Section 2 herein), other advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which We are acquired by or merged with another company, or in which We sell, liquidate, or transfer all or a portion of Our assets. The use of Your Personal Information following any of these events will be governed by this Privacy Policy.
  • Affiliates and Subsidiaries: We may disclose Your Personal Information to Our affiliates or subsidiaries for any of the purposes described herein.
  • Third Parties: Third parties may collect Personal Information from You, as set forth in Section 1 of this Privacy Policy.
  • Legal Requirements, Subpoenas or Similar Government Orders: We may access, preserve, share, or disclose Your Personal Information if We believe doing so is required or appropriate to: (i) comply with all laws or regulations, including any tax reporting requirements of the Company; (ii) comply with any other law enforcement requests or legal process, such as a court order or subpoena; (iii) respond to Your requests; or (iv) protect Your, Our, or others’ rights, property, or safety. FOR THE AVOIDANCE OF DOUBT, WE MAY BE REQUIRED TO DISCLOSE YOUR PERSONAL INFORMATION TO: (I) TAXING AUTHORITIES AS PART OF OUR TAX REPORTING REQUIREMENTS; OR (II) LAW ENFORCEMENT AUTHORITIES OR OTHER GOVERNMENTAL AGENCIES OR VIA SUBPOENA ARISING OUT OF YOUR USE OF ANY UNLAWFUL OR INFRINGING CONTENT WHILE USING ANY COMPANY PROGRAM.
  • Company’s Outside Professionals: We may share or disclose Your Personal Information with any of the Company’s Outside Professionals in order to facilitate the professional advice such Outside Professionals provide to the Company.
  • Aggregated Form: We may make certain automatically-collected, aggregated, or otherwise de-identified Personal Information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding Our Users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Company Programs.
  • Other uses: Your Personal Information may be used for other purposes with Your permission.

SECTION 4 - YOUR RIGHTS UNDER STATE PRIVACY LAWS

Persons who reside in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia have certain rights with respect to their personal information (sometimes referred to as, “personal data”). Those rights are briefly described in the chart below.

State Consumer Rights
California Know and access; delete; correct; opt out of sale or sharing; limit certain uses and disclosures of sensitive Personal Information; data portability; and non-discrimination.
Colorado Access; delete; correct; data portability; opt out of sale, targeted advertising, and qualifying profiling; consent rights for sensitive data; appeal; and non-discrimination.
Connecticut, Delaware, Montana, Nebraska, New Hampshire, New Jersey, and Texas Access; delete; correct; data portability; opt out of sale, targeted advertising, and qualifying profiling; consent rights for sensitive data; appeal; and non-discrimination.
Indiana, Kentucky, Tennessee, and Virginia Access; delete; correct; data portability; opt out of sale, targeted advertising, and qualifying profiling; consent rights for sensitive data; appeal; and non-discrimination.
Utah Access; delete Personal Information provided by the consumer; data portability; opt out of sale and targeted advertising; and non-discrimination.
Iowa Access; delete Personal Information provided by the consumer; data portability; opt out of sale; appeal; and non-discrimination.
Maryland and Minnesota Access; delete; correct; data portability; opt out of sale, targeted advertising, and qualifying profiling; sensitive-data protections; appeal; non-discrimination; and additional rights concerning profiling or third-party recipients where applicable.
Oregon Access; delete; correct; data portability; opt out of sale, targeted advertising, and qualifying profiling; request a list of specific third-party recipients; consent rights for sensitive data; appeal; and non-discrimination.
Rhode Island Access; delete; correct; data portability; opt out of sale, targeted advertising, and qualifying profiling; consent rights for sensitive data; appeal; and non-discrimination.

4.1 RIGHT TO ACCESS

Consumers who live in a state with a right to access may request that the Company provide them with the following information:

  • The categories of Personal Information We collected about You.
  • The sources of the Personal Information We collected about You.
  • Our business or commercial purpose for collecting or selling Your Personal Information.
  • The categories of third parties with whom We shared that Personal Information.
  • The specific pieces of Personal Information We collected about You.
  • If We sold or disclosed Personal Information for a business purpose, two separate lists disclosing:
    • Sales (if any), identifying the Personal Information that each recipient purchased; and
    • Disclosures for a business purpose, identifying the categories of Personal Information that each recipient obtained.

4.2 RIGHT TO DELETE

Consumers who live in a state with a right to delete may request that the Company (i) delete all Personal Information it has collected about the consumer, and (ii) direct its service providers to do the same. If an exception applies, or We are otherwise unable to honor Your request, We will notify the consumer, or their authorized agent, and provide an explanation.

4.3 RIGHT TO CORRECT

Consumers who live in a state with a right to correct may request that the Company correct any inaccurate Personal Information that it has collected.

4.4 RIGHT TO OPT OUT

Depending on where You live, You may have the right to opt out of (i) the selling or sharing of Personal Information, (ii) the use, sale, or sharing of Personal Information for targeted advertising purposes, or (iii) the use of Personal Information for profiling. You may submit an opt-out request here. We also honor opt-out signals from Global Privacy Control. Opt-out signals only apply to the browser or device from which the signal is sent. If You use multiple browsers or devices to access the Website, You may need to enable the signal on each browser or device. The Website will indicate whether an opt-out request or preference signal has been honored. We will not use a design or process intended to impair or interfere with Your ability to exercise an opt-out right.

To help You determine whether to opt out, We have prepared the following charts summarizing what Personal Information We have sold, shared, or disclosed in the past 12 months:

Categories of Personal Information Collected, Sold or Shared for Cross-Context Behavioral Advertising, or Disclosed for a Business Purpose in the Past 12 Months

Category of Personal Information Collected “Sold” or Shared in the Past 12 Months Categories of Third Parties to Whom Sold or Shared Disclosed for a Business Purpose in the Past 12 Months Categories of Third Parties to Whom Disclosed
Individual Identifiers. Yes Yes Third-Party Analytics Tools or Services

Advertising Partners
Yes Service Providers
Categories Described in California Customer Records Act, CA Civil Code §1798.81.5. Yes Yes Third-Party Analytics Tools or Services

Advertising Partners
Yes Affiliates

Outside Professionals

Third-Party Application Providers

Contractors
Characteristics of protected classifications under California or federal law. No N/A N/A No N/A
Commercial information. Yes No N/A Yes Affiliates

Outside Professionals
Biometric information. No N/A N/A No N/A
Internet or other electronic network activity. Yes Yes Third-Party Analytics Tools or Services

Advertising Partners
Yes Service Providers
Geolocation data. Yes N/A N/A No N/A
Audio, electronic, visual, thermal, olfactory, or similar information. No N/A N/A No N/A
Professional or employment-related information. No N/A N/A No N/A
Education information. No N/A N/A No N/A
Inferences drawn from any of the information identified above. No N/A N/A No N/A

Categories of Sensitive Personal Information Collected, Sold or Shared for Cross-Context Behavioral Advertising, or Disclosed for a Business Purpose in the Past 12 Months

Category of Sensitive Personal Information Collected Shared or Sold in the Past 12 Months Categories of Third Parties to Whom Shared or Sold (as such terms are defined in this Privacy Policy) Disclosed for a Business Purpose in the Past 12 Months Categories of Third Parties to Whom Disclosed
Social Security, Driver’s License, State ID, or Passport Number. No N/A N/A No N/A
Account Login and Password Yes No N/A No N/A
Financial Account, Debit Card Number, Credit Card Number, and Account Access Information. No No N/A No N/A
Precise Geolocation. No N/A N/A No N/A
Racial or ethnic origin, religious or philosophical beliefs or union membership. No N/A N/A No N/A
Contents of email or text messages, unless We are the intended recipient. No N/A N/A No N/A
Genetic Data No N/A N/A No N/A
Biometric Information for purpose of identification. No N/A N/A No N/A
Personal information collected and analyzed concerning a consumer’s health. No N/A N/A No N/A
Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation. No N/A N/A No N/A
In accordance with the Texas Data Privacy and Security Act, please note that We do not collect or sell Your sensitive data or Your biometric personal data. “Sensitive data” includes: (a) personal data revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexuality, or citizenship or immigration status; (b) genetic or biometric data that is processed for the purpose of uniquely identifying an individual; (c) personal data collected from a known child; or (d) precise geolocation.


“Biometric personal data” is generated by automatic measurements of an individual’s biological characteristics. The term includes a fingerprint, voiceprint, eye retina or iris, or other unique biological pattern or characteristic that is used to identify a specific individual. The term does not include a physical or digital photograph or data generated from a physical or digital photograph, a video or audio recording or data generated from a video or audio recording, or information collected, used, or stored for health care treatment, payment, or operations under the Health Insurance Portability and Accountability Act of 1996 (42 U.S.C. § 1320d et seq.).

If You are 16 years of age or older, You have the right to opt-out and direct Us to not sell Your Personal Information at any time. We do not sell the Personal Information of consumers We actually know are less than 16 years of age, unless We receive affirmative authorization (the “right to opt-in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to Personal Information sales may opt-out of future sales at any time.

4.5 RIGHT TO LIMIT USE OF SENSITIVE PERSONAL INFORMATION

Consumers may have the right to direct the Company to limit its use of Sensitive Personal Information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.

4.6 CONSENT RIGHTS FOR SENSITIVE PERSONAL INFORMATION

Depending on where You live, We may be required to obtain Your consent before processing Sensitive Personal Information, including certain information concerning health, precise location, race or ethnicity, religious beliefs, citizenship or immigration status, genetic or biometric identifiers, or children. Where consent is required, We will obtain it through a clear affirmative choice and provide a method to withdraw consent. For children, We will obtain parental or guardian consent where required. Rights and definitions vary by state and are subject to applicable exceptions.

4.7 DATA PORTABILITY

Depending on where You live, You may have a right to obtain a copy of the Personal Information We have collected about You. In response to a verifiable request, We will provide a consumer’s Personal Information in a form that is readily usable and should allow the consumer to transmit the information from one entity to another entity without hindrance.

4.8 NON-DISCRIMINATION

The Company will not discriminate against any consumer for exercising any of their rights under applicable state privacy laws. Unless permitted by state law, if a consumer exercises any of their rights under applicable state privacy law, We will not:

  • Deny the consumer goods or services;
  • Charge the consumer different prices or rates for goods or services, including by granting discounts or other benefits, or imposing penalties;
  • Provide the consumer with a different level or quality of goods or services; or
  • Suggest that the consumer may receive a different price or rate for goods or services or a different level or quality of goods or services.

4.9 HOW TO EXERCISE RIGHTS

To exercise Your rights under applicable state law, a consumer or their authorized agent must submit a verifiable consumer request to the Company by:

Only a consumer or a person authorized to act on the consumer’s behalf may make a consumer request related to the consumer’s Personal Information. A consumer may also make a consumer request on behalf of their minor child.

The consumer request must:

  • Provide sufficient information to allow Us to verify that the person submitting the request is the person or authorized agent of the person whose Personal Information is implicated by the request.
  • Describe the consumer’s request with sufficient detail to allow Us to properly understand, evaluate, and respond to the request.

We cannot respond to a consumer’s request if We cannot verify the consumer’s identity or authority to make the request. Making a consumer request does not require a consumer to create an account with Us. We will only use Personal Information provided in a verifiable consumer request to verify the requester’s identity or authority to make the request.

A consumer may only access their information twice within a 12-month period.

4.10 RESPONSE TIMING AND FORMAT

If a consumer sends a verifiable consumer request as set forth above, We will respond in accordance with applicable law, usually within forty-five (45) days of receipt. If We need more time, We will inform the consumer in writing of the reason and the length of the extension. We will deliver Our written response by email. If We cannot honor Your request, the response will explain the reasons why.

We do not charge a fee to process or respond to a consumer’s verifiable consumer request, unless it is excessive, repetitive, or manifestly unfounded. If We determine that the request warrants a fee, We will tell the consumer why and provide the consumer with a cost estimate before completing the consumer’s request.

4.11 APPEAL

Depending on where You live, if We decline to act on Your request, You may have the right to appeal. Consumers may appeal Our decision by emailing privacy@motherdenim.com with the following information:

  • Name
  • Email Address
  • Date of Initial Request
  • Type of Request
  • Response Provided
  • Basis for Appeal

We will respond to You in writing in accordance with applicable law. We will explain any action taken or not taken in response to the appeal, including a written explanation for the decision.

If We deny Your appeal, depending on where the consumer lives, the consumer may be able to file a complaint with the relevant state authority. As a courtesy, for those states with a right to appeal, We have included links to access the states’ online complaint forms.

Colorado: https://coag.gov/file-complaint/

Connecticut: https://portal.ct.gov/ag/common/complaint-form-landing-page

Delaware: https://attorneygeneral.delaware.gov/fraud/privacy-complaint-form/

Indiana: https://www.in.gov/attorneygeneral/consumer-protection-division/file-a-complaint/

Iowa: https://www.iowaattorneygeneral.gov/for-consumers/file-a-consumer-complaint

Kentucky: https://www.ag.ky.gov/Resources/Consumer-Resources/Consumers/Pages/Consumer-Complaints.aspx

Maryland: https://oag.maryland.gov/our-office/Pages/consumer-protection-division.aspx

Minnesota: https://www.ag.state.mn.us/Data-Privacy/Complaint/

Montana: https://dojmt.gov/office-of-consumer-protection/consumer-complaints/

Nebraska: https://ne.accessgov.com/ago/Forms/Page/ago/2efd1471-06a7-4cd1-9bd2-cc8fe4e37c02/eaa18f8a-30e7-48c7-b97b-eaabb1ab6ce8/1

New Hampshire: https://www.doj.nh.gov/data-privacy-enforcement

New Jersey: https://njconsumeraffairs.nj.gov/file-a-complaint/

Oregon: https://www.doj.state.or.us/consumer-protection/id-theft-data-breaches/privacy/

Rhode Island: https://riag.ri.gov/forms/consumer-complaint

Tennessee: https://www.tn.gov/commerce/regboards/pi/consumer-resources/complaint.html

Texas: https://consumerprotection.texasattorneygeneral.gov/consumercomplaintportal/s/

Virginia: https://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint

California Do Not Track Disclosures

California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how a website operator responds to “Do Not Track” (DNT) browser settings. DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that Your browsing is not tracked, such as by third-party ad networks, social networks and analytic companies. While our Website recognizes Global Privacy Control signals, we do not recognize other DNT signals that may be offered in Your browser.

California’s Shine the Light Act

If You reside in California and have provided us with Your Personal Information, You may request information about our disclosures of certain categories of Personal Information for third parties’ direct-marketing purposes. Such requests must include Your name, street address, city, state, and zip code. Requests should be submitted to us by email at privacy@motherdenim.com with the subject, “California Shine the Light Request” or by mail to:

MOTHER, LLC
5300 S. Santa Fe Ave.
Vernon, California 90058

Within thirty (30) days of receiving such a request, We will provide a list of the categories of Personal Information disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of those third parties.

The request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted to addresses other than those specified in this paragraph.

Additional Notice to Nevada Residents

Under Nevada Revised Statutes Chapter 603A (the “Nevada Privacy Act”), Nevada residents who have purchased goods or service from us may notify us not to sell their covered personal information. Covered personal information includes first and last name, address, email address, phone numbers, and identifiers that allow a specific person to be contacted. If You are a Nevada resident, You may submit a request to us not to sell Your covered personal information by emailing privacy@motherdenim.com.

SECTION 5 - CERTAIN ADDITIONAL CHOICES YOU MAY HAVE ABOUT YOUR INFORMATION

Unsubscribe from Emails and Other Communications

If You are subscribed to receive promotional communications from Us, You may unsubscribe by taking the following steps:

  • To unsubscribe from Our promotional email communications (e.g., new-arrival or sale announcements), please click the unsubscribe link in Your email. You may also use the link at the bottom of any of Our promotional emails. Please note that You may still receive transactional communications if You place an order, return an item, or contact Our customer service.
  • To unsubscribe from Our promotional SMS/MMS communications (e.g., new arrivals or sale announcements, etc.), please text STOP to the last message You received from Us.

Limit Use of Cookies and Other Web-Based Tracking Technologies

You can prevent certain cookies and technologies from being used by adjusting the settings on Your browser or by electing Your preferences in the window that appears when You visit the Website. Please be aware that disabling cookies may affect the functionality of this Website and many other websites that You visit.

SECTION 6 - ENFORCEMENT OF THIS PRIVACY POLICY BY COMPANY

Each User confirms and agrees that by the User’s act of using any of the Company Programs, including, without limitation, to uploading any of the User’s Personal Information or any other content via any Company Program, the User: (a) unconditionally agrees to all of the terms and conditions of this Privacy Policy; and (b) further agrees that no provision of this Privacy Policy shall limit, condition, alter, or amend, in any way whatsoever, any rights that User may have separately granted to the Company pursuant to any other agreement that the User may have separately entered into with the Company.

SECTION 7 - USER RESPONSIBLE FOR UPDATING USER’S OWN PERSONAL INFORMATION

Users are solely responsible for correcting, updating, or modifying any and all of the User’s Personal Information as it appears in, and as otherwise stored or contained in, any Company Program. Without in any way limiting the foregoing, User acknowledges and agrees that the Company does not have an independent obligation to maintain the accuracy or completeness of any of the Personal Information provided by the User to the Company, including such Personal Information once it is stored, described or otherwise contained in the Website or in any other Company Program.

SECTION 8 - LINKS TO, AND USE OF, THIRD-PARTY SITES OR PROGRAMS

The Website or other Company Programs may now or in the future provide links or other access to Internet websites, forums or other programs which are not under the Company’s sole control and not solely owned by the Company (collectively referred to as “Third-Party Sites”). If a User clicks on a link to, or otherwise gains access to, any such Third-Party Site, the User will be transported to one of these Third-Party Sites.

THIS PRIVACY POLICY ONLY APPLIES TO THE WEBSITE AND THE OTHER COMPANY PROGRAMS DIRECTLY OWNED BY THE COMPANY. THEREFORE, THIS PRIVACY POLICY: (A) DOES NOT DESCRIBE THE PRIVACY POLICIES OF ANY OF THESE THIRD-PARTY SITES; AND (B) DOES NOT GOVERN THE COLLECTION OR USE OF YOUR PERSONAL INFORMATION BY THE THIRD-PARTY SITES. THE COMPANY IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OF ANY OF THESE THIRD-PARTY SITES. IF A USER CLICKS ON A LINK TO, OR IS SENT TO A LINK OF, OR OTHERWISE GAINS ACCESS TO, A THIRD-PARTY SITE, THE USER SHOULD REVIEW THE PRIVACY STATEMENTS OR POLICIES OF SUCH THIRD-PARTY SITES (IF ANY) TO DETERMINE THAT PARTICULAR THIRD-PARTY SITE’S PRACTICES WITH REGARD TO THE COLLECTION AND USE OF PERSONAL INFORMATION.

WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, EACH USER AGREES THAT IF THE USER USES ANY THIRD-PARTY SITES IN ANY WAY, THE USER IS AWARE THAT ANY OF THE USER’S PERSONAL INFORMATION THAT THE USER PROVIDES TO THAT THIRD-PARTY SITE MIGHT BE READ, COLLECTED, SHARED, DISTRIBUTED, OR OTHERWISE USED BY OTHER USERS OF THAT THIRD-PARTY SITE OR BY ANY OTHER THIRD PARTIES, AND COULD BE USED TO SEND THE USER UNSOLICITED MESSAGES. THE COMPANY IS NOT RESPONSIBLE FOR ANY PERSONAL INFORMATION THAT THE USER ELECTS TO SUBMIT IN, OR OTHERWISE MAKE AVAILABLE TO, THESE THIRD-PARTY SITES.

Any link to any Third-Party Site from the Website or any other Company Program does not imply any endorsement of the privacy practices of such Third-Party Site by the Company, and no such Third-Party Site is authorized to make any representation or warranty on Our behalf.

SECTION 9 - ADDITIONAL NOTICE TO RESIDENTS OF THE EUROPEAN ECONOMIC AREA, THE UNITED KINGDOM, AND SWITZERLAND

Data Subjects (as such term is defined in the European Union’s General Data Protection Regulation [“GDPR”]) are hereby notified that they have the following additional rights:

  • Pursuant to GDPR Article 15 (Right of Access by the Data Subject), to obtain from Us confirmation as to whether or not Personal Data (as such term is defined in the GDPR) has been Processed (as such term is defined in the GDPR) and, if that is the case, access to that Personal Data and additional information about how it has been Processed, including without limitation: (i) the purpose of the Processing; (ii) the category of Personal Data concerned; (iii) the categories of recipients to whom the Data Subject’s Personal Data has been disclosed; (iv) the planned retention period; (v) the existence of Your right of rectification, deletion, limitation of processing or opposition; (vi) the existence of a right to complain; (vii) the source of the collection of Personal Data if not collected from Us; (viii) and the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;
  • Pursuant to GDPR Article 16 (Right to Rectification), to request the correction (modification) of incorrect Personal Data or any completed Personal Data stored by Us;
    Pursuant to GDPR Article 17 (Right to Erasure; “Right to be Forgotten”), to request the deletion of the Data Subject’s Personal Data stored by Us, except for the allowed continued uses permitted by the GDPR, including without limitation as far as the Processing is needed to exercise the right to freedom of expression and information, for the fulfillment of a legal obligations, for reasons of the public interest or for the assertion, exercise or defense of legal claims if required;
  • Pursuant to GDPR Article 18 (Right to Restriction of Processing), to demand the restriction of the Processing of the Data Subject’s Personal Data where one of the following applies: (i) as far as the accuracy of the Personal Data is disputed by the Data Subject; (ii) the Processing of the Personal Data is unlawful, but the Data Subject rejects its deletion; (iii) We no longer need the Personal Data, but the Data Subject requires it to exercise or defend legal claims; or (iv) the Data Subject has objected to the Processing of the Personal Data in accordance with GDPR Article 21;
  • Pursuant to GDPR Article 20 (Right to Data Portability), the right of the Data Subject to receive his/her Personal Data as provided to Us, in a structured, common and machine-readable format or to request the transfer to another person responsible;
  • Pursuant to GDPR Article 7(3) (Conditions of Consent), the Data Subject’s right to withdraw, at any time, the Data Subject’s once granted consent. As a result, We are no longer allowed to continue the Processing of Personal Data based on that consent for the future, but such withdrawal does not affect the lawfulness of the Processing of Personal Data based on such consent before such withdrawal; and
  • Pursuant to GDPR Article 77 (right to Lodge a Complaint with a Supervisory Authority), the right of the Data Subject to complain to a Supervisory Authority, as such term is defined in the GDPR. As a general rule, the Data Subject can contact the Supervisory Authority of the Data Subject’s usual place of residence or work or place of the alleged infringement.

We will process Your requests in accordance with applicable data protection laws. If You would like to exercise any of the above-described rights, please contact: privacy@motherdenim.com so that We may consider Your request in accordance with applicable law.

SECTION 10 - NOTICE TO CANADIAN RESIDENTS

Canadian residents are entitled to receive certain information about the collection, use and disclosure of their Personal Information. We collect, use, and disclose Your Personal Data with Your consent, which may be express or implied. You may withdraw Your consent to the use and disclosure of Your Personal Information by contacting Us as specified below in the “Contacting Us” section of this Privacy Policy.

SECTION 11 - CROSS-BORDER DATA TRANSFERS

Information, including information collected in the European Economic Area (“EEA”) may be transferred, stored and processed by Us and Our services providers in the United States and other countries whose data protection laws may be different than the laws of Your country. We will protect Your Personal Data in accordance with this Privacy Policy and take appropriate steps to protect the information in accordance with applicable laws.

SECTION 12 - SUSPICIOUS EMAILS

Identity theft and “phishing” are of great concern to us. Please note that MOTHER will not, at any time, ask You to provide Your Personal Data or other Personal Information in a non-secure or unsolicited email. If You receive such an email, please contact Us at privacy@motherdenim.com to bring it to Our attention. For more information about phishing, visit the Federal Trade Commission at https://www.consumer.ftc.gov/articles/0003-phishing.

SECTION 13 - PROTECTION OF PERSONAL INFORMATION

Our store is hosted on Shopify Inc. They provide Us with the online e-commerce platform that allows Us to sell Our products and services to You.

Your data is stored through Shopify's data storage, databases and the general Shopify application. They store Your data on a secure server behind a firewall. Any information that is not stored on Shopify’s servers is protected by appropriate physical, electronic and managerial procedures to safeguard against foreseeable risks, such as unauthorized access. Such internal policies and technical measures include:

  • The use of pseudonymization and encryption of Personal Information where appropriate;
  • Procedures and controls to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and platforms;
  • Procedures for regularly testing, assessing and evaluating the effectiveness of technical and organizational measures for ensuring the security of the processing;
  • Procedures to ensure that data is not accessed, except by individuals in the proper performance of their duties;
  • The use of contractual language requiring Our service providers and other third parties to whom We disclose Personal Information to comply with applicable data privacy laws and to protect the confidentiality of the information; and Training all of Our employees who handle Personal Information on how to properly handle and protect Personal Information.
  • If You choose a direct payment gateway to complete Your purchase, then Shopify stores Your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete Your purchase transaction. After that is complete, Your purchase transaction information is deleted.
  • All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

    PCI-DSS requirements help ensure the secure handling of credit card information by Our store and its service providers. For more insight, You may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

    No transmission of data over the internet is guaranteed to be completely secure. We cannot guarantee the security of the information on and sent from the Website. It may be possible for third parties not under Our control to intercept or access transmissions or private communications unlawfully. While We strive to protect Your Personal Information, We cannot ensure or warrant the security of any information You transmit to Us over the internet. Any such transmission is done at Your own risk.

SECTION 14 - LENGTH OF RETENTION

We retain Personal Information for as long as needed or permitted in light of the purposes for which it was obtained and consistent with applicable law. The criteria used to determine Our retention periods include:

  • The length of time We have an ongoing relationship with You and provide Our products and services to You (for example, for as long as You have an account with Us or keep using Our products and services);
  • Whether there is a legal obligation to which We are subject (for example, certain laws require Us to keep records of Your transaction or communications for a certain period of time before We can delete them); and
  • Whether retention is advisable in light of Our legal rights (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

SECTION 15 - COMPROMISE OF PERSONAL INFORMATION

In the event that Personal Information is compromised as a result of a breach of security, We will notify affected persons in accordance with applicable law.

SECTION 16 - INFORMATION FROM CHILDREN

Because of the nature of Our business, Our products and services are directed to persons 16 years of age or older and are not designed to appeal to minors. If You provide information to Us through the Website, You represent and warrant to Us that You are 16 years of age or older. We do not knowingly collect, use, sell, share, disclose, attempt to solicit or receive any Personal Information from children under the age of 16. If You are 13 -17 years of age, You may not intentionally submit any Personal Information to the Website, and You represent and warrant that You have permission of Your parent or guardian to use the Website, who agrees to this Privacy Policy and the Terms of Use on Your behalf. If You are a parent and believe that We may have inadvertently collected Personal Information from Your child, please notify Us immediately by sending an email, including the Website to which Your request pertains, to privacy@motherdenim.com.

SECTION 17 - CONDITIONS OF USE, NOTICES AND CHANGES TO OUR PRIVACY POLICY

By using the Website You agree to the terms and conditions in this Privacy Policy and the MOTHER Terms of Use, which is incorporated herein by reference. In the event of any conflict between this Privacy Policy and the Terms of Use, the Terms of Use shall control. If You do not agree to any of these terms and conditions, You should not access, browse or use the Website.

SECTION 18 - GOVERNING LAW

This Privacy Policy shall be governed by, and will be construed under, the laws of the State of California, without regard to choice of law principles. Those who choose to access the Website from locations outside of the United States do so at their own risk, and are responsible for compliance with local laws, if and to the extent local laws are applicable, including, without limitation, all applicable laws, rules and regulations regarding the transmission of data exported from the United States or the country in which You reside.

SECTION 19 - UPDATES TO THIS POLICY

We reserve the right to update, change, amend or modify this Privacy Policy at any time and from time to time without prior notice, and We may apply any change in the Privacy Policy to information previously collected, as permitted by law. Please review Our Privacy Policy before You provide any Personal Information and periodically on an ongoing basis. YOU HEREBY AGREE THAT YOU ARE BOUND BY THE VERSION OF THIS PRIVACY POLICY THAT IS IN EFFECT AT THE TIME YOU FIRST USE THE WEBSITE OR ANY OTHER COMPANY PROGRAM. THE TERMS OF THIS PRIVACY POLICY MAY BE DIFFERENT THE NEXT TIME YOU USE THE WEBSITE OR ANY OTHER COMPANY PROGRAM. ANY USE OF THE WEBSITE OR ANY OTHER COMPANY PROGRAM BY YOU AFTER SUCH AMENDMENT(S) SHALL BE DEEMED TO CONSTITUTE ACCEPTANCE BY THE USER OF THE AMENDMENT(S) FOR USE OF ALL COMPANY PROGRAMS. EACH USER SHOULD REGULARLY REVIEW AND PRINT THIS PRIVACY POLICY FOR THE USER’S RECORDS.

SECTION 20 - CONTACTING US

MOTHER, LLC
5300 S. Santa Fe Ave.
Vernon, California 90058
P (323) 923-5941 – Monday through Friday 8:30 am to 5:30 pm (PST)
Toll-free (US & CA): (844) 668-4370 – Monday through Friday 8:30 am to 5:30 pm (PST)
privacy@motherdenim.com