{%- assign messaging = fallback -%}
{%- if content["ALL"] != blank -%}{%- assign messaging = content["ALL"] -%}{%- endif -%}
{%- if content[Shopify.country] != blank -%}{%- assign messaging = content[Shopify.country] -%}{%- endif -%}
{%- if content[Shopify.currency.active] != blank -%}{%- assign messaging = content[Shopify.currency.active] -%}{%- endif -%}
{%- if content[Shopify.locale] != blank -%}{%- assign messaging = content[Shopify.locale] -%}{%- endif -%}
{{ messaging }}