There’s no better feeling than exploring a new space, the kind that pulls you in and makes you want to see what’s hiding behind every door, tucked into every corner or waiting just out of sight. Beautiful, curious places where getting a little lost is part of the fun and you never quite know what you might find. Now, that feeling has an address. MOTHER's very first brick-and-mortar store has opened on Beverly Hills' storied Canon Drive, inviting you into 3,850 square feet of curiosities, conversation and unexpected discoveries.

Though the shop houses MOTHER’s complete assortment — including denim, ready-to-wear and accessories — the space tells a story that goes beyond retail. It brings together the stories, visual references and moods that have shaped MOTHER over the last 15 years. "We've always been storytellers first," says co-founder and president Lela Becker. "This is the first time we've been able to invite people inside the story."

"This is the first time we've been able to invite people inside the story."

Inspired by the monumental, curving sculptures of Richard Serra and the spiraling interior of a conch shell, the store’s molded walls twist and flow, pulling you further inside. Cream-toned walls give way to warm wood accents; mirrored columns reflect shimmering curtains; smooth concrete meets crimson-carpeted floors. The deeper you venture, the more immersed you become. “More than anything, we wanted the store to feel like a place where people want to linger,” Senior Visual Merchandising Manager Carolyn Bell says. And there are plenty of areas to do just that.

Drawing from the convivial living rooms of the 1970s, as well as Halston’s iconic Manhattan townhouse and mirrored design studio, the team created a dramatic conversation pit — rendered in the same lush red-burgundy and warm wood hues. The fitting rooms are equally decadent, with curved mirrored walls and plush curtains in soft red tones. Rather than feeling like a traditional store, the space is designed to feel warm, welcoming and lived in. Co-founder and Creative Director Tim Kaeding describes it as "feeling like you've stepped into the kind of house you would have wanted to hang out in during your childhood."

"feeling like you've stepped into the kind of house you would have wanted to hang out in during your childhood."

The discoveries start at the front door. In the storefront window sits a vintage MOTHER photo booth, where visitors will find a graffiti-covered phone book in which postcards and stickers have been tucked between the pages as a surprise. Just beyond that, a Cabinet of Curiosities features odds and ends sourced from all over the world. “One day it could be an art installation, and the next a full set-build inspired by the dioramas of the Natural History Museum,” Senior Art Director Anna Ullman says of the ever-changing curation. “The hope is that it feels like stepping inside one of our campaign sets.”

The Cabinet is an invitation into the MOTHER world: “It sets the tone for the store, reinforcing that this is a place for storytelling and creativity as much as it is for shopping,” says Bell, noting additional details, like the denim stacked on vintage stools, the playing cards scattered across depression glass cake stands and a custom mirrored stained-glass crystal commissioned from artist Luda that reflects the space’s ever-changing light. “Every detail was chosen to tell a story.”

To that end, there are store exclusives, too: matchboxes, a lighter, shopping tote and a small drawstring bag in the flagship’s signature red-burgundy color. Concert-style T-shirts and sweatshirts spell out “MOTHER Beverly Hills” in a gothic font, while a matcha-green ringer tee bears the greeting “Matcha Fucker.”

While the finished space feels effortless, getting there wasn't. Nearly two years ago, MOTHER was gearing up to open its very first retail space in Pacific Palisades. Then the wildfires came, and days before opening, the space was gone. It was the kind of loss that could have meant an indefinite delay — or simply scrapping the whole plan. Instead, the team went all in on finding a new space.

“We had so many ideas we weren’t ready to let go of,” explains Becker. “We wanted a place where our community could come together, hang out and experience the brand beyond the product.” Beverly Hills, sitting at the heart of the city that raised MOTHER, felt like the answer. As Ullman puts it, "The soul of the store wasn't lost; it simply found a new address."

"The soul of the store wasn't lost; it simply found a new address."

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