Thanks to an endless stream of out-of-this-world curveballs, Cosmic Cowboy is anything but. Each piece feels like something anyone would be thrilled to find in a top-secret thrift shop — one tucked into a dusty desert town, just like that old pulp novel about cowboys and aliens might have been. To wit: a cream-colored denim jacket covered in silver studs and celestial embroidery has the words “Cosmic Mother” in a retro font emblazoned across the back. A slim-cut pair of flared jeans is accented with a dramatic trail of fringe down the side — half rodeo queen, half intergalactic outlaw. A gauzy button-down is trimmed with the most delicate wisps of lace at the collar, placket and sleeve; yet another pair of jeans is covered with hand-placed crystals that form a glimmering constellation down the leg. The collector’s vibe feels intentional because it is: most of the artwork, plaids, prints, lettering and iconography were created entirely by hand in-house.
The attention to detail extends well beyond the clothes. For the campaign, MOTHER leaned into a space-age aesthetic, creating a longer-form film layered with eerie frequencies, sci-fi sound effects and otherworldly desert landscapes. When editing the film, Graphic Designer Gracy Watts, who grew up exploring the wide-open spaces of Texas, drew on her memories of this freedom mixed with mystery — the sense that anything, or anyone, might be waiting beyond the next ridge.