Then something clicked: Why not build the collection the same way a magpie builds? The team began layering. First color: jewel and earth tones for brilliance-meets-grounding. Then texture: crochet knits, faux-fur, leather and embroidery. Then finally, mood: a psychedelic 70s swirl filled with bohemian touches that call to mind flower children in all their joyful mish-mashing. “We sort of felt like that was an appropriate time period,” Andrew says. “A lot of the jeans have flares… there’s a real 70s undertone to everything.”
Each piece became a small discovery, not unlike a magpie’s wild treasure trove: a soft, slouchy sweatshirt with re-drawn vintage lettering; flared denim scattered with digitally printed patchwork in snippets of scanned fabrics; slouchy jackets edged with custom lace and embroidered flowers.
If the collection feels handmade, that’s deliberate, too. “We pride ourselves on being able to see the hand in stuff,” Steiner explains. “We want it to look like an artisan did this and took time and made it special.” Trust, someone did: Many of the prints and lace were completely drawn by hand.