What first drew you to working with flowers?
Flowers had this amazing pull on me, and I'm unsure where that even came from. I had been working in London in interior design and brand experience for ten years, but I was needing an outlet for my creativity that involved working with my hands. I wanted to be physically making things rather than sending my creativity into the computer, visualizing ideas. I had this idea of casting vases and creating floral arrangements to go in them, but as it soon turned out, the flower side took off brilliantly—and I've not yet had time to make any vases!
Can you tell us a bit about your journey into floristry?
After leaving London and returning to the Southwest, I booked myself onto a three-week career change floristry course in Bath, and it felt so exciting going back to school. I also found out I was pregnant right when I took the course, so it was an exciting time! But there was this whole flower world opening up, and in 2017 I think floristry was starting to become a really exciting place. I fell down an Instagram rabbit hole of some incredible global floral designers and felt so inspired by the industry. I decided I didn't want to freelance, as I wanted to carve my own identity—so when my baby was nine months old, I jumped right in and launched my own flower business at the start of 2018.
The concealed part of floral installations is very structural and the end result very spatial, so it turns out my interior architecture degree was very useful and just a part of my overall journey. My work with brands in interiors has translated brilliantly to working with exciting brands in florals, so I guess floristry has been a perfect transition for me.
How would you describe your aesthetic in a few words?
Composed, architectural, striking, beautiful.
Do you approach floristry more like art, ritual, or instinct?
Art and instinct—both combined. I think I aspire to be artful, but work entirely instinctively.
